As we found out late yesterday, the CFL was going to unveil their 2015 schedule today. Everyone rejoiced! We were finally going to find out what our summer and fall was going to look like.
Then, instead of just putting the schedule out at a predetermined time, the CFL made what might go down as one of the stupidest social media moves in history.
In their infinite wisdom, the CFL posted a question on Twitter: "Who do you think will win the 103rd Grey Cup?" They then waited until they received 10,000 tweets answering the question before they released the schedule. It took nearly three hours from when the question was initially posed until they shared the schedule with everyone.
Pardon my French, but this was f**ing dumb!
I am not even sure I can put into words how frustrating and annoying this whole thing was. Fans like to have the schedule out as early as possible so they can plan their summers and maybe try to travel to a road game or two to watch their favourite team. Holding them hostage like this just makes people angry. It doesn't increase brand awareness, and any gains the league made by #CFLSchedule being a "trending topic" was counteracted by pissing off those that are most loyal to that brand.
And to top it off, it now seems like it was a shame!
Instead of today being a day to celebrate and analyze – I will take an in-depth look at the Tiger-Cats' schedule this weekend – we are forced to shake our heads at the collective stupidity of the people who thought this social media experiment was a good idea and the ones who gave it the go ahead.
So, if anyone at the CFL offices is reading this, please, next year, just release the damn thing without all this nonsense. Not everything has to be a popularity contest or a hashtag. Just put the schedule out and let us see when our favourite team will be playing. Thank you.
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